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Required Courses Syllabus

 

Compulsory Courses

 

 

  • First Year

Title

微積分Calculus

Credits

3

Hours

54

Course Description

Introduction

This course uses practical examples to introduce how to apply mathematics to daily life. The teaching goal is to train students have the logical thinking ability of problems-solving. The content includes prerequisites for calculus, limits and continuity, derivatives, applications of derivatives, exponential and logarithmic functions, definite integral, techniques of integration, applications of definite integral.

Educational Aim

  • To familiarize students with the basic calculus theories.
  • To expose students to a broad range of business application of calculus.
  • To help students have the logical thinking ability of problems-solving.

Assessment

  • Midterm Examination (25%)
  • Final Examination (25%)
  • Active and Meaningful Participation (30%)
  • Homework (20%)

 

Title

會計學 Accounting

Credits

3

Hours

54

Course Description

Introduction

This course is designed for B.B.A freshman students. The objective of this course is to provide a fundamental coverage of accounting concepts, techniques of double entries and the preparation of financial statements. It serves as a framework to allow understanding of the structure and contents of the key financial statements of business organizations. By the end of the course, students will be able to interpret and analyze financial statements.

The course includes lectures and tutorials. The lectures, class discussion, tutorials, homework and exercises provide students with comprehensive perspective 1earning. Attendance at lectures and tutorials is required. Practicing more exercises and studying the supplementary Chinese text are highly recommended.

  • Main text: Weygandt, Jerry J., Paul D. Kimmel, and Donald E. Kieso, 2020(Chinese version)
  • Course Description:

1. Basic accounting concepts 2. The recording process 3. Adjusting accounts 4. The accounting cycle 5. Accounting for merchandising operations 6. Inventories 7. Cash and internal control 8. Accounting for receivables

Educational Aim

  • To obtain a solid understanding of the basic accounting concepts 
  • To be familiar with the financial reporting process and generate financial statements.
  • To interpret information presented in financial statements.

Assessment

  • Midterm exam (30%)
  • Final exam (30%)
  • Quizzes,assignments,class attendance ( 40%)

 

Title

經濟學 Economics

Credits

3

Hours

54

Course Description

Introduction

Economics is concerned about how allocate limited resources to the unlimited wants of a society. Studying Economics will enhance students to have better understanding and insight on political, economic and social issues. This course introduces students to relevant Microeconomic concepts and principles that will provide the foundation necessary for a proper understanding of how economies work, including Supply and demand, Consumer preferences, Production theory, Perfect competitive market, Imperfectly competitive market, etc. It also enhances students the comprehension and expression skills through economic model analyses and mathematic practice, as well as provides a useful foundation not only for further study in Economics but also for study in other Social Science subjects.

Educational Aim

  • To develop an understanding of the essential concepts and principles of Economics
  • To equip students with the tools needed for economic analysis
  • To provide students with the foundation that will enhance their study in other disciplines
  • To develop an awareness and appreciation of economic issues peculiar to various industries

Assessment

  • Midterm exam (20%)
  • Final exam (20%)
  • Participation (20%)
  • Discussion in class (10%)
  • Term papers (30%)

 

Title

企業概論 Introduction to Business

Credits

3

Hours

54

Course Description

Introduction

The course will focus on business systems, workforce demographics, social responsibility, business ethics, forms of business organizations, entrepreneurship, small business and franchise systems, management processes, human resource management, marketing management, business finance, business decisionmaking, MIS and quantitative tools used in business, international business and the future dimensions of business opportunities in a global economy.

Educational Aim

Upon successful completion of this course, students will:

  • Provide the student with a basic overview of the business environment.
  • Acquaint the student with the various functional areas of the firm: economics,
  • management, marketing, human relations, accounting, finance, stock market and business law, and how these interact.
  • Introduce the student to the concepts and terminology of business and economics.
  • Provide the student with a background which will assist her/him in analyzing and studying business.

Assessment

  • Attendance (10%)
  • Class Participation (20%) (including individual works, in-class activities, etc.)
  • Case Study Discussions (2 Cases) (20%) (10% each including written reports)
  • Quizzes (3 Quizzes) (20%) (selecting the higher the 2 scores & 10% each)
  • Proposal Written Report (5%)
  • Final Project (25%) (including presentation, final written report & PPT)

 

Title

大數據企業應用 The Application of Big Data to Business

Credits

3

Hours

54

Course Description

Introduction

This course is to understand the importance of big data for modern business operations, and to learn the principles and applications of big data for promoting decision analysis ability. The content includes “what is big data?”, application of big data, technology of big data, and future trends and challenges of big data.

Educational Aim

  • To familiarize students with the basic theories of big data.
  • To expose students to a broad range of business application of big data.
  • To help students have the basic decision-making ability of data analysis.

Assessment

  • Midterm Examination (25%)
  • Final Examination (25%)
  • Active and Meaningful Participation (30%)
  • Homework (20%)

 

Title

創業概論 Introduction to the Entrepreneurship

Credits

3

Hours

54

Course Description

Introduction

This course explores the nature of entrepreneurship and helps students to foster an ingenious entrepreneurial spirit. The general purpose is to familiarize you with the different entrepreneurship practices and issues to achieve a higher understanding of the new venture world. This is designed as a broad introduction to the various fields of entrepreneurship. We will cover many different aspects of entrepreneurship: external environment, internal resource and capability, production and distribution systems, finance, accounting, human resources, marketing, technology, as well as many other topics of importance for modern businesses such as government regulations, laws, ethics, etc., that are fundamental for understanding entrepreneurship and new venture creation.

Educational Aim

  • To develop an awareness of the range, scope, and complexity of the phenomena related to entrepreneurship.
  • To develop an understanding of the "state of the art" of entrepreneurship management.
  • To foster an ingenious entrepreneurial spirit, cultivate a mindset of practice and build environments in which practice can occur.

Assessment

  • Course Participation and Discussion
  • Weekly assignments
  • Pitch

 

Title

管理學 Management

Credits

3

Hours

54

Course Description

Introduction

This course is an introduction to the management function. It will focus on the theory and basic concepts of management including planning, organization, leadership, and control. This class will review the evolution of management thought, function and practice and will stress current approaches and emerging concepts.

Educational Aim

Upon successful completion of this course, students will:

  • Provide the student with a fundamental concepts and principles of management.
  • To be knowledgeable of historical development, theoretical aspects and practice application of managerial process.
  • To be familiar with interactions between the environment, technology, human resources, and organizations and organizations in order to achieve high performance.
  • To be aware of the ethical dilemmas faced by managers and the social responsibilities of businesses.

Assessment

  • Attendance (10%)
  • Class Participation (20%) (including in-class activities, individual works etc.)
  • Case Study Discussions (2 Cases) (20%) (10% each including written reports)
  • Quizzes (3 Quizzes) (20%) (selecting the higher the 2 scores & 10% each)
  • Proposal Written Report (5%)
  • Final Project (25%) (including presentation, final written report & PPT)

 

  • Second Year

Title

統計學 Statistics

Credits

3

Hours

54

Course Description

Introduction

This is an introductory course in statistics designed to provide students with the basic concepts of data analysis and statistical computing. Topics covered include basic descriptive measures, measures of association, probability theory, confidence

intervals,  and hypothesis testing. The main objective is to give the student an understanding of how statistics can fit in real life problems.

Educational Aim

At the completion of this course, students will be able to:    

  • Produce graphical representations of data and numerical summary measures for data.
  • Able to compute and interpret probability of events.
  • Describe probability distributions for certain types of random variables.
  • Produce and interpret confidence intervals for the population parameters.
  • Carry out hypothesis tests for population parameters.
  • Master the statistical methods to summarize and analyze data.

Assessment

  • Homeworks and quizzes (30%)
  • Midterm Exam (30%)
  • Final Exam (40%)

 

Title

財務管理Financial Management

Credits

3

Hours

54

Course Description

Introduction

This course introduces the basic theory of financial management and its impact on the company. It builds up students' ability to apply financial management and understand financial issues. This course is the foundation for relevant advanced courses.

The content includes time value of money, financial statements, risk, return and investment portfolios, securities evaluation, determination of capital costs, capital budgeting techniques, investment project analysis, capital structure, dividend policy, financial planning and forecasting, working capital management, real option and its application in corporate finance.

Educational Aim

  • provide students with a good training to apply the financial theory
  • understand the key financial issues

Assessment

 

Title

服務科學 Services Science

Credits

3

Hours

54

Course Description

Introduction

Service science is a discipline that integrates various fields. We hope to be able to provide innovative services through cross-disciplinary knowledge integration. Service is a theoretical model of service creation created by Science, a method of developing strategies and achieving quality for services, and Engineering is the implementation of service mechanisms.

This course is designed for the third year B.B.A students who are prepare to go for further study or begin their career life. Starting from the field of service management and service quality, this course hopes to explore how, in the modern service economy era, the integrated knowledge of service science can be used to provide new services or improve existing services through service innovation.

Educational Aim

  • Enable students to learn service science methods and have innovative service capabilities
  • Encourage students to courageously propose solutions to improve services and solve problems.
  • To Assist students with integration capabilities and apply them in the service industry.

Assessment

  • Active and Meaningful Participation (30%)
  • Midterm exam (30%)
  • Case study report (40%)

 

Title

生產與作業管理 Operation Management

Credits

3

Hours

54

Course Description

Introduction

Operation is about the process of providing solid goods/products and intangible service to customers. Its efficiency and effectiveness have great effects on the profit.  

To this end, how to enhance the productivity in the operation process in use of management knowledge is important to make business and organizations competitive in today’s world. This course consists of several parts including introduction of the operation management, operation strategy, design of product and service, process management, capacity planning, layout of facilities, work design and evaluation, quality management, inventory management and the supply chain. To further facilitate students to understand the knowledges of operation introduced in class, several selected videos will be played and students are asked to take quick notes and write their thoughts on their watching. Once some new issues concerning the course are hot during the semester, they are to be mentioned and discussed in class.

Educational Aim

  • To help students understand the basic concepts and knowledges of operation.
  • To facilitate and inspire students to think of how to improve their learning, working and even lives more productively with the knowledge of operation management they have learned in this course.

Assessment

  • Attendance and participation (20%)
  • Four written feedbacks (not less than 250 words) on videos watched in class (40%)
  • Final-term exam (40%)

 

Title

人力資源管理 Human Resource Management

Credits

3

Hours

54

Course Description

Introduction

This course will focus on selected critical topics in human resources management (HRM) from the global perspective. It emphasizes external and internal environments, acquiring and developing human resources, work and job design, performance management, global implications for HR leaders, evaluating, and compensating human resources. Upon completing this course, students will be able to understand topics related to HRM from the global perspective, identify current Taiwan HRM relevant issues and provide solutions, present the identified issue and solution in class based on HRM theories, and further apply HRM theories in organizations.

Educational Aim

  • Should be able to communicate effectively in speaking and in writing.
  • Should be able to solve strategic problems.
  • Should possess a global perspective.
  • Possess the basic managerial knowledge and ability of solving practical issues.

Assessment

  • midterm exam
  • Final exam

 

  • Third Year

Title

行銷管理 Marketing Management

Credits

3

Hours

54

Course Description

Introduction

Marketing is critical to the success of every organization. Today’s marketing is all about creating customer value and engagement in a fast-changing, increasingly digital and social marketplace.

Confronting the fast changing global markets, environmental challenges and sustainability, and the blurring speed of technological advances - including an explosion in the use of digital tools by both consumers and businesses, students need to speed the development of marketing sensibility and learn to analyze marketing situations and develop marketing plans in a confident and meaningful way. This course integrates comprehensive topics to teach students the key concepts in marketing and how marketing operates in practice.

Educational Aim

  • Give students a complete introduction to the basic concepts and practices of today’s marketing.
  • Teach students analytical abilities and how to do skills that prepare them to success in managing marketing issues.

Assessment

  • Midterm Exam (20%)
  • Final Exam (20%)
  • Class Participation (30%)
  • Group case write-ups and projects (30%)

 

Title

資料分析軟體 Data Analysis Software

Credits

3

Hours

54

Course Description

Introduction

In this big data and AI era, knowledges of data processing, data analysis, data presentation and their interpretation are basically needed. Since for large amount of data, calculations or analysis are nearly impossible with hands or calculators, using some specific software are efficient and necessary to the data analysis. Among many data/statistical software in the market, SPSS is chosen to perform data analysis in this course. Although students have learned statistics course in the previous year, this course is not intended to teach only how to use/operate SPSS skilledly, reviewing and deepening the learned statistical knowledge with the help of software are also focused. In this course, the intended topics to teach are (1) data editing including data correction, cleanness and transformation, (2) descriptive statistics including frequency distribution, statistics (mean, variance, skewness and kurtosis) as well as output table & graph plotting, (3)inferential statistics including Chi-squared test on cross analysis, independent and paired samples t-test, one-way ANOVA and regression analysis. Factors analysis are optional, for those students who are interested in questionnaires analysis. In addition, Power BI or R Language or Excel are roughly introduced.

Educational Aim

  • To review the learned statistics knowledge
  • To know how to properly use/operate SPSS software to analyze data
  • To learn associated concepts and knowledge about doing society research
  • To enable students to proceed quantitatively-analyzed monograph

Assessment

  • Attendance and participation (25%)
  • Mid-term exam (25%)
  • Final-term exam (25%)
  • Whole semester notetaking of SPSS such as operating screen shots, analysis documents and remarks (25%) 

 

  • Fourth Year

Title

創業個案研討 Special Topics in Business Practice

Credits

3

Hours

54

Course Description

Introduction

    This course aims to provide the fundamental strategic logic to those who are interested in entrepreneurship management and therefore to select rich enough cases covering various industries to illustrate the relevant issues. Specifically, this course focuses on helping students to integrate knowledge and skills gained from previous studies in the functional areas of business (i.e., innovation, finance, marketing, etc.) and use them to study entrepreneurial problems within the context of real-world business case studies. Thus it is taught from the perspective of the entrepreneurs faced with identifying, making, and implementing strategic business decisions.

    This course highly emphasizes case-based learning process under which the lecture will play less important role than case discussion sections. Additionally, the student’s involvements in case discussion as well as the preparations of case study are prerequisite.

Educational Aim

  • To develop a conceptual framework for assessing and auditing the entrepreneurial capabilities of a business organization.
  • To develop insights into the conditions under which particular structural arrangements and systems are likely to facilitate the emergence and management of entrepreneurship.
  • To offer some practice in defining and working out strategic management problems related to entrepreneurship management.

Assessment

  • Course Participation and Discussion
  • Case and Write-ups

 

Title

畢業專題實習 Special Topic for Graduation and Practice

Credits

3

Hours

54

Course Description

Introduction

The course mainly is to assist students in gaining practical work experience in industries through four-month internship. Instructor will assist students in obtaining internship vacancies in enterprises and arranging employment matching activities. The career training is valuable to students to experience company’s operation, to be familiar with workplace environment and ethics, to learn career communication and social networking skill in their internship.

Job opportunities in the internship contain various businesses, include retailing, banking, manufacturing, etc., and students are allowed to choose any type in accordance with their aspiration. During the internship, the instructor will also have visit and provide consultation and assistance for dealing with difficulties happened in student’s internship.

Educational Aim

  • To obtain practical working experience in an enterprise
  • To strengthen students' competitiveness through skills learning in their internship
  • To learn and build interpersonal relationships and work ethics in workplace   

Assessment

  • Job evaluation (by intern supervisor) (20%)
  • Result report and learning attitude (80%)

 

 

Elective Courses

 

 

  • First Year

Title

商用日語() Commerce Japanese Business Applied I

Credits

3

Hours

54

Course Description

Introduction

This course is to develop students' ability for reading Japanese articles and analysis of business and understanding the unique expression of business Japanese. The content includes some special expressions of self-introduction, greeting, permission, dependence, invitation, telephone, and appointment.

Educational Aim

  • To familiarize students with the unique expression of business Japanese.
  • To help students have the ability of reading and analyzing business Japanese articles.

Assessment

  • Midterm Examination (25%)
  • Final Examination (25%)
  • Active and Meaningful Participation (30%)
  • Homework (20%)

 

Title

商業軟體 Business Software

Credits

3

Hours

54

Course Description

Introduction

To work with computers (or mobile devices) and access to the Internet for business activities, application software is the key factor for users to make full use of information technologies. Particularly, developing and utilizing applications (apps) for smartphones provide new opportunities for firms and individuals to practice various business functions efficiently and effectively. In the course, students are expected to carry out a series of projects and develop skills of coding with blocky programming using free development environments available on the Internet. Step-by-step instructions on how to design the components of user interface and to edit blocks to assign behaviors of the related components in developing apps for mobile devices will be provided for students as "true beginners" in computer programming. Basic concepts of algorithms, data types, control using expressions and statements, procedures and functions, modules, and object-oriented programming for business software are covered.

Educational Aim

  • To emphasize the importance of logical thinking and decision-making abilities in the modern society driven by the access to and the control of information technologies.
  • To enable students to create their own apps for mobile devices.

Assessment

  • Course works (70%)
  • On-line tests (30%)

 

Title

商用日語() Commerce Japanese Business Applied II

Credits

3

Hours

54

Course Description

Introduction

This course is to develop students' ability for reading Japanese articles and analysis of business and understanding the unique expression of business Japanese. The content contains some special expressions of explanation, opinion, approval, opposition, conclusion, persuasion, requisition, and recommendation.

Educational Aim

  • To familiarize students with the unique expression of business Japanese.
  • To help students have the ability of reading and analyzing business Japanese articles.

Assessment

  • Midterm Examination (25%)
  • Final Examination (25%)
  • Active and Meaningful Participation (30%)
  • Homework (20%)

 

Title

總體經濟學 Macroeconomics

Credits

3

Hours

54

Course Description

Introduction

The scope of Macroeconomics includes: price index, unemployment, currency, interest rate, monetary policy, fiscal policy, etc., and discussion of indicators that represent economic performance in an economy. Studying this subject will help understand the development of global economy and influences of governmental policies on economic booming and depressing. The course will also introduce monetary and banking theory which assists learners to understand the concept of operation and circulation of financial markets.

Other topics related to Macroeconomic issues, such as Eco-economic, Capitalism, Sustainability, etc., have been also incorporated into the course. In addition, this course will provide training in mathematical calculations in some chapters (Keynes's Expectation Theory) to improve students' mathematical ability and logical thinking.

Educational Aim

  • To develop an understanding of the essential concepts and principles of Macroeconomics;
  • To equip students with the mathematical ability needed for Macroeconomic analysis,
  • To provide students with the foundation that will enhance their study in other disciplines
  • To develop an awareness and appreciation of Macroeconomic issues peculiar to influences of policies on economy and industries.

Assessment

  • Midterm exam (20%)
  • Final exam (20%)
  • Participation (20%)
  • Discussion in class (10%)
  • Term papers (30%)

 

Title

會計學() Accounting

Credits

3

Hours

54

Course Description

Introduction

This course is designed for B.B.A freshman students. The objective of this course is to provide a fundamental coverage of accounting concepts, techniques of double entries and the preparation of financial statements. It serves as a framework to allow understanding of the structure and contents of the key financial statements of business organizations. By the end of the course, students will be able to interpret and analyze financial statements.

The course includes lectures and tutorials. The lectures, class discussion, tutorials, homework and exercises provide students with comprehensive perspective 1earning. Attendance at lectures and tutorials is required. Practicing more exercises and studying the supplementary Chinese text are highly recommended.

  1. Main text: Weygandt, Jerry J., Paul D. Kimmel, and Donald E. Kieso, 2020(Chinese version)
  2. Course Description:

1. Plant and equipment assets 2. Natural resources and intangible assets 3. Current liabilities 4. Long-term liabilities 5. Accounting for corporations 6. Investments 7. Cash flow statement 8. Financial statement analysis

Educational Aim

  • To obtain a solid understanding of the basic accounting concepts 
  • To be familiar with the financial reporting process and generate financial statements.
  • To interpret information presented in financial statements.

Assessment

  • Midterm exam (30%)
  • Final exam (30%)
  • Quizzes,assignments,class attendance ( 40%)

 

  • Second Year
 

Title

組織行為 Organizational Behavior

Credits

3

Hours

54

Course Description

Introduction

This is an introductory course designed to help you develop an understanding and awareness of the essentials of managing and of the way organizations behave. By exploring the four pillars of management: planning, organizing, leading, and controlling, we will discover how organizations leverage their scarce resources to achieve their goals. The objective of this course is to provide students an overview of the field of management, and insights into the concept of organizational structure. This task will be accomplished by introducing participants to the history, lexicon, and practices of management as a field of study, and its present position in terms of both theory, practice, and the standing as a profession. This process will entail the use of such pedagogical tools as: case incidents, research, interactive exercises, current thinking, literature review, and relevant examinations. 

Educational Aim

  • Demonstrate understanding of how to carry out the planning function of management.
  • Demonstrate understanding of how to carry out the organizing function of management.
  • Formulate ways to carry out the controlling function in organizations.
  • Identify ways to fulfill the leadership function of management.
  • Explain how linking the organizational social practices to the community is ultimately advantageous.

Assessment

  • midterm exam
  • Final exam

 

Title

管理心理學 Managerial Psychology

Credits

3

Hours

54

Course Description

Introduction

The purpose of the class is to examine major issues in and approaches to the study of management psychology as applied to business organizations . Topics about individual difference, employee motivation and attitude, learning theory, decision making and problem solving strategies, negotiation, conflict resolution, changes managing, assertiveness training, leadership behavior, organizational culture, organizational communication, and group dynamics are included. By the end of this course students should be able to explore an organizational system, develop strategies for improving the environment for cooperation, and practice a variety of management, communication and organizational skills to facilitate appropriate change within any organization setting.

Educational Aim

  • Understand the human behavior and psychological pattern in social environment for further development of self-management and group-management.
  • Perceive the crucial elements of effective management through the interaction between individual, group, and organization.
  • Possess the basic managerial knowledge and ability of solving practical issues. 

Assessment

  • midterm exam
  • Final exam

 

Title

管理專業證照輔導與實務()

Counselling and Practicing of Management Certificate I

Credits

3

Hours

54

Course Description

Introduction

The teaching content is mainly based on the content of the CQT certification exam for quality technicians of the Chinese Society for Quality, and guide students to pass the certification exam smoothly. The teaching method of quality control practice and the application of product management theory is used to guide students to learn and generate interest, so that they have basic statistical methods frequently used in quality control operations, including quality control statistical methods, control charts and process control, and seven methods of quality control (Q7). Students who complete this course can apply for the certification exam of the Quality Technician (CQT Unit A), and also can apply for the Quality Engineer (CQE) after in-depth study to establish high-level professional skills and improve their employability and immediate strength in the workplace.

Educational Aim

  • Provide students with basic statistical methods that are often used in quality control tasks
  • Counsel students to obtain the CQT license exam through the course
  • To have the correct concept of quality management

Assessment

  • Active and Meaningful Participation (30%)
  • Midterm exam (30%)
  • simulatiom test (40%)

 

Title

大數據證照輔導() Counselling of Big Data Certificate I

Credits

2

Hours

36

Course Description

Introduction

In the age of big data, professionals with extended and advanced knowledge and skills are needed to better understand and process the vast amount of data. Without basic knowledge of statistical tools and analytical thinking, data scientists would not be able to interpret and understand data properly.

This course consists of three certificate programs: 1.Statistical Knowledge Today 2.Data Power Today 3.Data Analysis Using Excel. Relevant certifications can be obtained after completing individual courses and passing online test. When all three certificate programs of the course are completed and passed online test, you can obtain another -Data Analyst - certification. These certifications are offered by Silicon Stone Education, Inc. Three certificate programs will be strengthened and improved through this certificate training the analytical ability of the students.

This course is the first certificate program. Topics covered include introduction, descriptive statistics, basic of probability, types of probability distribution, sampling distribution, estimation of confidence interval.

Educational Aim

  • Produce graphical representations of data and numerical summary measures for data.
  • Able to compute and interpret probability of events.
  • Describe probability distributions for certain types of random variables.
  • Produce and interpret confidence intervals for the population parameters.

Assessment

  • After completing and passing the online test, you can obtain a - Statistical Knowledge Today-certification.

 

Title

商用英語會話() English Conversation for Business I

Credits

3

Hours

54

Course Description

Introduction

The course is designed to prepare students to be effective writers and communicators in business, commerce or administration. Theoretical issues regarding business writing as well as the more practical nuts and bolts of basic business communication are stressed. In addition, this course seeks to replicate as much as possible the authentic voice of English so that students can become successful in speaking, and to provide enough practice for students to truly acquire language.

Educational Aim

Upon successful completion of this course, students will:

  • Provide students with detailed guidance on how to write successful email, faxes, and letters.
  • Provide students with realistic email and letter writing opportunities.
  • Help students improve the way they approach business writing and conversation.

Assessment

  • Attendance (10%)
  • Class Participation (30%) (including in-class activities, individual works etc.)
  • Quizzes (8 Quizzes) (40%) (5% each) 
  • Final Demonstration (20%)

 

Title

消費者行為 Consumer Behavior

Credits

3

Hours

54

Course Description

Introduction

Marketing begins and ends with the consumer. Good relationships with consumers are critical to successful corporate operations. Developing successful strategies that are effective for specific market segments depends on understanding those consumers. Thus, understanding various dimensions of consumer behavior is critical for developing successful marketing strategies.

This course introduces the study of consumer behavior as an interdisciplinary science that investigates the consumption-related activities of individuals. It described the reasons for the development of consumer behavior as an academic discipline and as an applied science, and introduce a model of consumer decision making that links together all of the personal and group influences that affect consumption decisions.

Educational Aim

  • Help students understanding that consumer behavior can be studied from many different perspectives and by different constituencies, and to provide students with a set of approaches, frameworks, and concepts useful to consider in marketing decision making. 

Assessment

  • Midterm Exam (20%)
  • Final Exam (20%)
  • Class Participation (30%)
  • Group case write-ups and projects (30%)

 

Title

組織行為學研討 Special Topics in Organizational Behavior

Credits

3

Hours

54

Course Description

Introduction

This course is designed to help you develop an understanding and awareness of the essentials of managing and of the way organizations behave. By exploring the four pillars of management: planning, organizing, leading, and controlling, we will discover how organizations leverage their scarce resources to achieve their goals. The objective of this course is to provide students an overview of the field of management, and insights into the concept of organizational structure. This task will be accomplished by introducing participants to the history, lexicon, and practices of management as a field of study, and its present position in terms of both theory, practice, and the standing as a profession. This process will entail the use of such pedagogical tools as: case incidents, research, interactive exercises, current thinking, literature review, and relevant examinations.

Educational Aim

  • Demonstrate understanding of how to carry out the organizing function of management.
  • Formulate ways to carry out the controlling function in organizations.
  • Identify ways to fulfill the leadership function of management.
  • Explain how linking the organizational social practices to the community is ultimately advantageous.

Assessment

  • Weekly project assignments
  • Final Project
  • Final Presentation

 

Title

管理專業證照輔導與實務()

Counselling and Practicing of Management Certificate II

Credits

3

Hours

54

Course Description

Introduction

The teaching content is based on the examination content of the CSQP certificate of the service industry quality professional of the Chinese Society for Quality as the main teaching content, as follows:

Unit A: 1. Quality management of service industry, 2. Organization and operation of service industry quality management, 3. Service Demand analysis and service design, 4. Service industry standardization and service process, 5. Establishment and operation of customer service system, 6. Online service quality system and operation;

Unit B: 1. Service etiquette and front-line service, 2. Service quality Measurement and control of quality, 3. Service restoration and customer complaint handling, 4. Methods and analysis related to service quality, 5. Operation and methods of quality improvement, 6. Training and practice of quality culture In addition, for the quality control technology commonly used in the industry , Including control charts and quality control techniques, and will also be introduced in detail

Educational Aim

  • Provide students with overall knowledge of service quality theory and practice.
  • Counsel students to obtain the CSQP license exam through the course.
  • To have the correct concept of quality management.

Assessment

  • Active and Meaningful Participation (30%)
  • Midterm exam (30%)
  • simulatiom test (40%)

 

Title

大數據證照輔導() Counselling of Big Data Certificate II

Credits

2

Hours

36

Course Description

Introduction

In the age of big data, professionals with extended and advanced knowledge and skills are needed to better understand and process the vast amount of data. Without basic knowledge of statistical tools and analytical thinking, data scientists would not be able to interpret and understand data properly.

This course consists of three certificate programs: 1.Statistical Knowledge Today 2.Data Power Today 3.Data Analysis Using Excel. Relevant certifications can be obtained after completing individual courses and passing online test. When all three certificate programs of the course are completed and passed online test, you can obtain another -Data Analyst - certification. These certifications are offered by Silicon Stone Education, Inc. Three certificate programs will be strengthened and improved through this certificate training the analytical ability of the students.

This course is the second certificate program. Topics covered include hypothesis testing, analysis of variance, Chi-square tests, simple linear regression, multiple regression Analysis.

Educational Aim

  • Carry out hypothesis tests for population parameters.
  • Master the statistical methods to summarize and analyze data.

Assessment

  • After completing and passing the online test, you can obtain a – Data Power Today-certification.

 

Title

企業安全管理 Business Security Management

Credits

3

Hours

54

Course Description

Introduction

The objective of this course is to provide the student with enough knowledge to understand the function of security management within a commercial business or organization. This includes an understanding of the main functions of security, threats, risk reduction and good practice for students thinking about a career in security management.

This course is designed as a basic introduction to the specialist function of security management within a business. The course will provide the student with enough detail to understand the role of security management within the business world and also to demonstrate the possibilities of a rewarding and challenging career for those who decide to become a security management specialist. There are many security management specialists throughout the business world, from junior to senior positions, with responsibilities and work pressures that are commensurate with rewards.

Educational Aim

  • Identification of Threats
  • Assessment of Security, Fraud and Resilience Risks
  • Production and Implementation of Policies and Procedures
  • Setting a Security and Resilience Strategy and Culture
  • Providing Training and Awareness
  • Monitoring and Auditing Effectiveness

Assessment

  • Case study submissions reports
  • Group presentation
  • Final examination.

 

Title

商用英語會話() English Conversation for Business II

Credits

3

Hours

54

Course Description

Introduction

This course is designed to bring the real world of international business conversation into the language learning classroom. It is intended for use either by students preparing for a career in business or by those already working who want to improve their English communication skills. It combines some of the most stimulating recent ideas from the world of business with a strong task-based approach. Throughout the course, students are encouraged to use their own experience and opinions in order maximize involvement and learning.

Educational Aim

Upon successful completion of this course, students will:

  • Knowing basic concepts and processes about international trade.
  • Understanding the international trade English usage
  • Being able to apply international trade knowledge to the real business situation

Assessment

  • Attendance (10%)
  • Class Participation (30%) (including in-class activities, individual works etc.)
  • Quizzes (8 Quizzes) (40%) (5% each) 
  • Final Demonstration (20%)

 

  • Third Year

Title

科技與創新管理

Technology and Innovation Management

Credits

3

Hours

54

Course Description

Introduction

This course is designed for the third year B.B.A students who are prepare to go for further study or begin their career life. Therefore, this course pays more attention on how technology and innovation influence the formulation of strategy. Since, technology and innovation management (TIM) and its subfields are relevant to the needs of government policymakers, industry leaders, and business management students. An acute awareness of the issues and complexities associated with managing technology, on behalf of all stakeholders-including policymakers and industry leaders in particular- is a prerequisite for successfully managing wealth creation. In this regard, this course focuses on the strategic management of technology and innovation in Technology-intensive industries. The conceptual framework of the course is to introduce the methods of effective use of technology in driving effective and competitive outcomes for organization.

Educational Aim

  • To familiarize students with the basic technology and innovation management theories and models.
  • To expose students to a broad range of application of technology management.
  • To help students have the knowledge of business administration practices in High-Tech industries.

Assessment

  • Active and Meaningful Participation (40%)
  • Case and Write-ups (30%)
  • Group Research Project (30%)

 

Title

中小企業創業理論與實務

Entrepreneurial Theory and Practice

Credits

3

Hours

54

Course Description

Introduction

Very high probability of business failure, entrepreneurs need not only entrepreneurial expertise, the ability of management is the key to success, this course through theory and practice case, so that students understand the problems and solutions faced by entrepreneurs.

Entrepreneurship involves a lot of knowledge. Let students have all kinds of management knowledge needed for entrepreneurship. Recognize the concept of SME entrepreneurship theory and its effective application Start with the micro-entrepreneurship and operation practice that is easier for students to understand, then explain the concept of SME entrepreneurship theory and its effective application, and deeply understand how to achieve the goal of SME entrepreneurship.

Educational Aim

  • Have students self-assess whether they have the entrepreneurial qualities.
  • To assist students to develop business models and business plans written book.
  • Let the students with a variety of entrepreneurial management expertise needed.

Assessment

  • Active and Meaningful Participation (30%)
  • Midterm exam (30%)
  • Entrepreneurship case report (40%)

 

Title

創新思考與問題解決 Creative Problem Solving

Credits

3

Hours

54

Course Description

Introduction

The course focuses on developing creative thinking and problem solving (CTPS) skills include divergent thinking, broad ideas and concepts to solve problems. Students will practice skills in creative expression, both verbally and visually, learn how to clarify problems from different perspectives, seek possibilities, consider alternative, and solve problems.

Educational Aim

Upon successful completion of this course, students will:

  • Explain the importance of developing creative thinking skills.
  • Apply creative thinking processes to adapt to a changing world
  • Develop strategies to overcome barriers that inhibit creative thinking.

Assessment

  • Attendance (10%)
  • Class Participation (20%) (including in-class activities, individual works etc.)
  • Case Study Discussions (4 Cases) (40%) (10% each including written reports)
  • Proposal Written Report (5%)
  • Final Project (25%) (including presentation, final written report & PPT)

 

Title

品質管理 Quality Management

Credits

3

Hours

54

Course Description

Introduction

Quality is crucial for companies and business to survive, especially in such a severely competitive world. In addition, to understand the principles of quality and apply them well are also essential for students to succeed in highly competitive world after their graduation. This course is designed for undergraduate students in their third/fourth year and is intended to briefly but comprehensively introduce the quality concepts, knowledge, tools and methods to students, which include the quality definition, philosophies of gurus, total quality management, schemes of quality prize, quality system, quality improvement techniques such as seven quality control tools, six sigma, control and improvement of process, customer service and satisfaction as well as some special issues related to quality management.

Educational Aim

  • To familiarize students with the basic knowledges associated with quality management.
  • To show students how the quality principles and methods have been applied well into various organizations.
  • Students are expected to make their studies, works and even lives better by utilizing the learned knowledges.

Assessment

  • Attendance and participation in class (20%)
  • Mid-term exam (30%)
  • Groups oral presentation (20%)
  • Final-term exam (30%)

 

Title

領導與管理 Leadership and Management

Credits

3

Hours

54

Course Description

Introduction

The primary task of a general manager is to create, maintain, leverage, and sustain a firm’s competitive advantages through organizational processes. In addition to having sufficient strategic vision to find a new position in a changing world, managers should also cultivate appropriate human resource management skills to improve employee performance and profitability. 

This course focuses on human recruitment, team building and organization development. In particular, the basic leadership skills required to carry out the above topic include: talent development, leadership types and job analysis. In response to the management tasks and job needs of leaders and managers, we develop relevant topics and activities, hoping that students can be familiar with the required skills and strategic logic to strengthen their competitiveness in the workplace.

Educational Aim

  • To develop the concept of leadership and human resource management
  • To learn the essence of leadership, build leadership ability and experience
  • To understand and use the context of organization management

Assessment

  • Course Participation and Discussion
  • Case and Write-ups
  • Term Project

 

Title

企業研究方法 Business Research Methods

Credits

3

Hours

54

Course Description

Introduction

This course mainly focuses on the importance and application of information systems to enterprise research and analysis. Utilization of information systems in enterprises has gradually transformed from the previous "transaction-oriented" to "strategic-oriented" in past decades. With the establishment of an ERP system, how to integrate enterprise transaction data and conduct analyses and researches to assist operators in making right decision. To improve operational performance through a business intelligence systems researching has become an indispensable task for corporate development and growth.

The main topics in this course cover: 1. The importance of business intelligence to enterprise analysis; 2. The foundations of data analysis model, including data extraction, system architecture and system technical issues; 3. To apply business intelligence system for building KPIs, containing finance, sales, production, procurement, personnel, and big data analysis.

Educational Aim

  • To develop an understanding of the essential concepts and principles of business research;
  • To develop an awareness and appreciation of business intelligence and its advantages in enterprise management and decision-making process;
  • To counsel students obtaining the license, BI Planner Certification;
  • To learn the basic skills of MS Excel software in analyzing corporate information.

Assessment

  • Midterm exam (30%)
  • Final exam (30%)
  • Participation (20%)
  • Discussion in class (20%)

 

Title

抽樣應用實務 Sampling Practices

Credits

3

Hours

54

Course Description

Introduction

The teaching content is mainly based on the content of the CQT certification exam for quality technicians of the Chinese Society for Quality, and guide students to pass the certification exam smoothly. Students who complete this course can apply for the certification exam of the Quality Technician (CQT Unit B)

The course content includes: three parts, one is sampling inspection, the second is inspection and testing, and the third is quality introduction; the third part is quality introduction: including basic quality concepts, quality control team activities and proposal improvement, quality costs, quality organization and Standardization, international quality assurance system, product responsibility and product safety, feed control (supplier management), quality audit, other management knowledge and technology

Educational Aim

  • Provide students with basic statistical methods that are often used in quality control tasks
  • Counsel students to obtain the CQT license exam through the course
  • To have the correct concept of quality management

Assessment

  • Active and Meaningful Participation (30%)
  • Midterm exam (30%)
  • simulatiom test (40%)

 

Title

企業經營決策 Business Operation and Decision Making

Credits

3

Hours

54

Course Description

Introduction

Business decision-making is to guide the company to solve problems and master the direction. This course is expected to enable students to fully understand the structure and practical problems of the overall operation and management of the company, and explain the skills needed to master the problems of the company. It also explains that seven categories of issues include: organization, process, production, marketing, human resources, R&D, finance, etc., while mastering execution performance, so that students can master and understand corporate issues, and learn various decision-making methods.

Educational Aim

  • To learn various decision-making methods.
  • To understand the problems of business management

Assessment

  • Active and Meaningful Participation (30%)
  • Midterm exam (30%)
  • Case study report (40%)

 

Title

廣告學 Advertisement

Credits

3

Hours

54

Course Description

Introduction

How to fully use the "magic" of advertising to attract more attention to a business has identified to be an important challenge in marketing and branding. In addition to creativity, the attraction of advertising needs to be designed based on accurately understanding consumers, discovering needs, establishing appeals, arranging stories, appropriate media releasing.   

This course aims at following: 1. the basic elements of advertising creativity, including consumer psychology, sociology, market decision-making, and media; 2. discussion on the strategic choices of advertising design, media selection, and product presentation; 3. how to produce an advertisement in a scientific design and to evaluate its effect in market sales; 4. using successful and failed commercial cases to investigate advertising strategies.

Educational Aim

  • To develop an understanding of the essential concepts and principles of advertisement;
  • To develop an awareness and appreciation of advertisement and its influences on marketing and branding activities;
  • To learn how to design and produce a commercial video.

Assessment

  • Commercial planning project (20%)
  • Commercial video design and production (40%)
  • Participation (20%)
  • Discussion in class (20%)

 

Title

大數據證照輔導() Counselling of Big Data Certificate III

Credits

2

Hours

36

Course Description

Introduction

In the age of big data, professionals with extended and advanced knowledge and skills are needed to better understand and process the vast amount of data. Without basic knowledge of statistical tools and analytical thinking, data scientists would not be able to interpret and understand data properly. This course takes basic statistics as the category, introduces how to use Microsoft Excel software for data analysis, with detailed descriptions but easy-to-understand explanations, so that students can quickly enter the content of thinking logic and efficient learning.

This course consists of three certificate programs: 1.Statistical Knowledge Today 2.Data Power Today 3.Data Analysis Using Excel. Relevant certifications can be obtained after completing individual courses and passing online test. When all three certificate programs of the course are completed and passed online test, you can obtain another -Data Analyst - certification. These certifications are offered by Silicon Stone Education, Inc. Three certificate programs will be strengthened and improved through this certificate training the analytical ability of the students.

This course is the third certificate program. Topics covered include introduction, descriptive statistics, basic of probability, types of probability distribution, sampling distribution, estimation of confidence interval, hypothesis testing, analysis of variance, Chi-square tests, simple linear regression, multiple regression Analysis.

Educational Aim

  • Learn to understand the main features of traditional and modern statistics.
  • Learn how to analyze statistical data properly.
  • Apply confidence intervals and test hypotheses to make conclusions about data that come from practical applications.
  • Perform regression analysis to make informed predictions about relationships between quantitative variables.

Assessment

  • After completing and passing the online test, you can obtain a – Data Analysis Using Excel -certification.
  • When all three parts of the course are completed and passed online test, you can obtain another -Data Analyst - certification.

 

Title

服務業管理 Service Management

Credits

3

Hours

54

Course Description

Introduction

Everything is a service, and all businesses are service businesses. Even manufacturing company like General Electrics, the key driver of successful economies is their ecosystem of advanced, competitive, and innovative business services.

This course widely discusses the theory and application of service management, to reinforce the analysis of important topics, and to explain the theory and practical value by case studies. The course aims to provide students with the knowledge and skills that are necessary and relevant in tomorrow’s business environment, and also to enhance students’ interest towards service management issues and to cultivate students’ ability to analyze and solve service related problems.

Educational Aim

  • Learn tools, strategies, and approaches for developing and delivering profitable services that can provide competitive advantage to firms.
  • In addition to studying key concepts, organizing frameworks, and tools of service management, this course also introduces examples from firms around the world. From the experiences of other firms, students can draw important lessons on how to succeed in increasingly competitive service markets.

Assessment

  • Midterm Exam (20%)
  • Final Exam (20%)
  • Class Participation (30%)
  • Group case write-ups and projects (30%)

 

Title

財務報表分析 Financial Statements Analysis

Credits

3

Hours

54

Course Description

Introduction

This course is designed for B.B.A senior students.        The objective of this course is to introduce the analytical instruments of financial statement to evaluate the operating performance and value of companies. It focuses on digesting the concepts of accounting, finance, investment, and industry analysis. Enhancing the flexibility of the practical analysis to surely integrate theories with applications. Through the study of this course, students can understand the financial status of listed companies, which will help students to gain profound and far-reaching gains in the future based on rational financial management concepts.

  • Course description:

1.Overview of financial statement analysis

2.Short-term Liquidity

3.Capital Structure and Long-term Liquidity

4.Returns on Investment

5.Cash flow and Financial forecasting

6.Management performance

7.Risk Analysis

8.Productivity and Growth

9.Comprehensive case

Educational Aim

  • To train students to have basic financial statement concepts,
  • To enable students to learn many analytical indicators of financial statement analysis,
  • To be able to use indicators to have independent judgment on the company's credit rating and company evaluation.

Assessment

  • Presentation (30%)
  • Final term paper (30%)
  • Quizzes,assignments,class attendance ( 40%)

 

Title

商業模式創新 Business Model Innovation

Credits

3

Hours

54

Course Description

Introduction

Business model is an important tool when the entrepreneurs and/or the general managers would like to acquire, develop and allocate a business. This course focus on analyzing and comparing varied business models at the first stage. At the second stage, business model innovation includes designing and developing of new business models. Students will takes a practical approach to choose and/or develop an appropriate business model for a new enterprise.

Educational Aim

Upon successful completion of this course, students will:

  • Understand and be able to explain the importance of business models in today’s economy.
  • Demonstrate the ability to analyze, compare, and evaluate different business model frameworks.
  • Demonstrate the ability to design, develop, and recommend innovative business models for new entrepreneurs.

Assessment

  • Attendance (10%)
  • Class Participation (20%) (including in-class activities, individual works etc.)
  • Case Study Discussions (4 Cases) (40%) (10% each including written reports)
  • Proposal Written Report (5%)
  • Final Project (25%) (including presentation, final written report & PPT)

 

Title

中小企業創新管理

Innovation Management in Small and Medium Business

Credits

3

Hours

54

Course Description

Introduction

This course is designed for the 3rd year B.B.A students who are familiar with basic management functions and interested in innovation management in SMEs. As entrepreneurship management course series, this course specially focuses on innovation management for new ventures.

The nature of the course is highly pragmatic. Case-studied is therefore demanded. Four Harvard Business School Cases and ten books of company introduction will be utilized in the class. You are required to learn the process of case study and joint actively in class discussion during the course.

Educational Aim

  • To develop an appreciation of emerging innovation management issues, and the relationship between scientific inventions, innovation, and the market.
  • To understand the issues related to innovation in turbulent versus placid institutional, market, and technical environments for SMEs.
  • To formulate an appreciation of the key organizational characteristics for effective innovation management for SMEs.

Assessment

  • Course Participation and Discussion
  • Case and Write-ups
  • Group Term Project

 

Title

專案管理 Project Management

Credits

3

Hours

54

Course Description

Introduction

This course provides students with an overview of project management, focusing on project initiation, plan and control by introducing a simulated entrepreneurial project (Open an Italian-Style Restaurant at Tauyuan City). A discussion of how to initiating a business project, the life cycle of that project as well as the intricacies of defining and monitoring project scope, resources, cost and schedule – through defining the project goal, designing project work items for the goal, developing  work breakdown structures, using the precedence diagramming method and earned value analysis among other tools – is included. Microsoft Project software and Monte Carlo Simulation will also be introduced and practiced in the class.

Educational Aim

Upon completion of this course, the student should be able to:

  • Understand what a Project, Program and Portfolio is, the Project Life Cycle, Stakeholders and Roles, the organization structures of a project.
  • Learn and apply the required inputs, the tools and techniques and outputs in initiating and planning a project. In addition, a simulated entrepreneurial project will be practiced on home to define a project goal, develop the required works on the basis of defined goal, establish work breakdown structures, and develop the baseline of the project budget and schedule.
  • Learn the operation of MS Project software to integrate the project scope, project cost and project schedule of the simulated entrepreneurial project. In addition, learn the operation of Monte Carlo Simulation to assess the financial risks identified in the simulated entrepreneurial project.
  • Learn and apply different project management processes, tools and techniques from executing, monitoring and controlling, up to project closure.

Assessment

Breakdown of Marks

  • Exams (40%)
    1. Midterm Exam (20%)
    2. Final Exam (20%)
  • Individual Project (MS Project) (10%)
  • Regular Assignment (30%)
  • Participation 20%

Title

管理資訊系統 Management Information System

Credits

3

Hours

54

Course Description

Introduction

In nowadays, it is difficult, if not impossible, to practice business activities, such as accounting, finance, marketing, operations management, human resource management, or any other major business function, without using any information technology (IT). Thus, it is essential for business students to understand the possibilities and limitations of IT and management information systems (MIS) to be involved in business functions. Making critical decisions about computing technology is inevitable, and students are expected to be well informed to make their own decisions in the near future. In order to take an in-depth look at modern information technologies and information systems, students are also encouraged to develop computer programming skills. The course contents cover hardware implementation of computer systems, building computer networks, software development, business applications, and management challenges.

Educational Aim

  • To understand the use, development, and building of management information systems.
  • To evaluate and make full use of management information systems in business activities.

Assessment

  • Course works (70%)
  • Discussions (30%)

 

Title

行銷個案研究 Marketing Cases Study

Credits

3

Hours

54

Course Description

Introduction

Today’s marketing is all about creating customer value and engagement in a fast–changing, increasingly digital and social marketplace. Like lectures, a marketing case is a device for learning. The special feature of a marketing case is that it simulates the circumstances faced by a business executive-a real problem, time pressure, and limited information-in which decisions about marketing problems must be made. Through the discussion of marketing cases, we hope to sharpen students’ skills for critical analytical thinking and effective communication.

In business there are usually several solutions can solve a problem. Company cases that help students to apply major marketing concepts to real company and brand situations. Furthermore, through the task of solving the cases, students have the opportunity to compare the problems and solutions that they identify in a case with the problems and solutions identified by others in the class.

Educational Aim

  • The central purpose of marketing cases study is to improve student’s ability to identify and isolate major problems and to offer practical solutions for an organization in a particular situation.
  • Improve student’s skill in offering penetrating insights into marketing problems.

Assessment

  • Class Participation (60%)
  • Group case write-ups and projects (40%)

 

Title

企業資源規劃 Enterprise Resource Planning

Credits

3

Hours

54

Course Description

Introduction

The enterprise resource planning (ERP) system has become a necessary tool for enterprise management in recent years. The function of ERP system is no longer just being an operating system for enterprise daily operations, but has further become an important element of enterprise decision-making and management control. An increase number of companies have extended the system to the applications of big data analysis and business intelligence for obtaining a sustainable development.

This course will give understanding of concept and fundamental of ERP system to course learners. The system’s evolution, current development and the key issues of implementation are also the topics in this subject. Then the concept of modules, including material management, procurement, manufacturing management, product distribution and sale, cost control, financial management, and human resource management, and their functions will be introduced individually in the course. This course also guides students to obtain ERP planner certification.

Educational Aim

  • To develop an understanding of the essential concepts and principles of the ERP system;
  • To develop an awareness and appreciation of the ERP system and its modules in enterprise management and decision-making process;
  • To counsel students obtaining the license, ERP Planner Certification;
  • To learn the basic skills of establishing a basic ERP framework for a business.

Assessment

  • Midterm exam (30%)
  • Final exam (30%)
  • Participation (20%)
  • Discussion in class (20%)

 

Title

科技產業分析 Analysis of Technology Industry

Credits

3

Hours

54

Course Description

Introduction

The development of high-tech products has been the main stream in industrial development and growth in the past decades in Taiwan. Public and private sectors are devoted continually to improve the manufacturing technology and product design for high-tech products. This phenomenon shows the contribution and importance of high-tech industries to economic growth in Taiwan.

This course uses the Taiwanese current significant high-tech industries, including: big data analysis, cloud technology, internet of things, artificial intelligence, green energy industry and driverless technology as the main topics to introduce their development trends and visions in the future. Some practical analysis methodologies, including SWOT analysis, productivity assessment, regression analysis, etc., also have been contained in the subject for assisting learners to understand the basic characteristics of high-tech industries and investigate the industries’ performance.

Educational Aim

  • To develop an understanding of the essential concepts and principles of high-tech industries;
  • To develop an awareness and appreciation of high-tech industries’ contribution and importance of high-tech industries to economic development;
  • To learn empirical investigation of performance assessment and trend forecasting for an industry.

Assessment

  • Midterm project report (30%)
  • Final project report (30%)
  • Participation (20%)
  • Discussion in class (20%)

 

Title

大數據分析 Big Data Analysis

Credits

3

Hours

54

Course Description

Introduction

This course is to understand the importance of big data for modern business operations, and to learn the principles and applications of big data analysis. The content includes introduction to data mining, data and data preparation, relationship rules, decision tree analysis, cluster analysis, simple Bayesian classification, rough set theory.

Educational Aim

  • To familiarize students with the basic theories of big data.
  • To expose students to a broad range of application of big data.
  • To help students have the basic ability of data analysis.

Assessment

  • Midterm Examination (25%)
  • Final Examination (25%)
  • Active and Meaningful Participation (30%)
  • Homework (20%)

 

Title

職場與企業倫理 Career and Business Ethics

Credits

3

Hours

54

Course Description

Introduction

Due to career and business ethics is an important part of any industry, the course focus on introducing main theoretical concepts include the concept of values, morality, and cultural beliefs in all business areas. The course will also provide social and individual questions to develop the student’s understanding of moral obligations, moral character, and moral behavior in business industries that include finance, accounting or human resource management, marketing and retail.

Educational Aim

Upon successful completion of this course, students will:

  • Explain the concept of business ethics
  • Describe reasoning for analyzing ethical dilemmas
  • Examine the consequences of unethical and ethical business decisions

Assessment

  • Attendance (10%)
  • Class Participation (20%) (including individual works, in-class activities, etc.)
  • Case Study Discussions (2 Cases) (20%) (10% each including written reports)
  • Quizzes (3 Quizzes) (20%) (selecting the higher the 2 scores & 10% each)
  • Proposal Written Report (5%)
  • Final Project (25%) (including presentation, final written report & PPT)

 

  • Fourth Year

Title

中小企業零售管理 Retailing Management in Small Business

Credits

3

Hours

54

Course Description

Introduction

Working in this highly competitive, rapidly changing retail environment is both challenging and exciting for a small retailing business. This course is organized around the management decisions that retailers of the small business make to provide value to their customers and develop an advantage over their competitors. It offers key principles for effectively managing retail businesses for any student wanting to be a small business owner in the near future.

The retail sector plays a key role in global economies, not only because consumer demand is an indication of a vibrant financial system but also because retailers are large employers. More than 1.85 million people were employed in retailing in 2019 – approximately 20 percent of Taiwan small business workforce, which is about 9.05 million.

As such, this course will focus on enhancing students’ knowledge of retailing principles and practices that will help them develop management skills for many small business contexts.

Educational Aim

  • The primary purpose of this course is to provide students with the best information available today about launching and growing small businesses in retailing industry.
  • Offer examples throughout the course to demonstrate that there is not a single path to success, so as to help students to find one that will work best for anyone wanting to be a small business owner or employee in retailing industry.

Assessment

  • Class Participation (30%)
  • Group case write-ups and projects (30%)
  • Final Exam (40%)

 

Title

國際企業管理 International Business

Credits

3

Hours

54

Course Description

Introduction

This course is to provide a strategic framework for managing international business operations within the context of a multinational corporation. Specifically, the main purpose of this course is to examine how firms can formulate strategy in order to gain sustainable competitive advantage in global context. The firm’s strategy by definition must permeate all departments and functional areas. As such, this course will allow students to integrate knowledge and skills gained from previous studies in the functional areas of business (i.e., accounting, finance, marketing, etc.) and use them to study organizational problems within the context of real-world business case studies.

The course is research and theory based but practice-oriented. Thus, our case discussions of various real life situations will require in-depth analysis to be complemented with specific action recommendations. As such, we will examine what the key activities of each of the functional groups and management levels are, how these activities interlock, and how such complex systems of activities can be managed effectively.

Educational Aim

  • To realize the sources and sustainability of competitive advantages
  • To formulate global configuration and strategy
  • To familiarize organizational adaptation in global context

Assessment

  • Course Participation and Discussion
  • Case and Write-ups
  • Group Term Project

 

Title

策略管理 Strategic  Management

Credits

3

Hours

54

Course Description

Introduction

As the capstone course in management training, this course is designed to equip you with proper strategic logics, knowledge and skills. Major emphasis is placed on theory and implementation, not just analysis. The essence is to examine how firms can formulate strategy to gain sustainable competitive advantage in turbulence environment. The firm’s strategy by definition must permeate all departments and functional areas. As such, this course will allow students to integrate knowledge and skills gained from previous studies in the functional areas of business (i.e., accounting, finance, marketing, etc.) and use them to study organizational problems within the context of real-world business case studies. Following this learning spirits, this course is taught from the perspective of the general manager faced with identifying, making, and implementing strategic business decisions.

Educational Aim

  • To develop an awareness of the range, scope, and complexity of the phenomena, issues, and problems related to the basic strategic management theories.
  • To develop insight concerning the skills necessary to be effective as a general manager in the strategic decision process.
  • To help students have the knowledge of business administration practices.

Assessment

  • Course Participation and Discussion
  • Case and Write-ups

 

Title

電子商務管理 Electronic Business Managemen

Credits

3

Hours

54

Course Description

Introduction

This course is to train students for understanding the business model and strategy development management of e-commerce. The contents include the basic concept of e-commerce, the strategy development and business model of e-commerce, e-commerce applications, cash flow and security of e-commerce, the foundation and technology of e-commerce, ethical and social issues of e-commerce, electronic enterprises.

Educational Aim

  • To familiarize students with the basic concepts of electronic commerce management.
  • To expose students to a broad range of application of electronic commerce management.
  • To help students have the basic ability of business model and strategy development management of electronic commerce.

Assessment

  • Midterm Examination (25%)
  • Final Examination (25%)
  • Active and Meaningful Participation (30%)
  • Homework (20%)

 

Title

供應鏈管理 Supply Chain Management

Credits

3

Hours

54

Course Description

Introduction

In competitive market environments, network cooperation between manufacturers and service providers characterizes an advantageous partnership that can increase revenues while reducing costs. Supply chain management represents a network structure that includes suppliers, producers, and distributors. Moreover, supply chain processing also generates various advantages in the manufacturing industry, such as reduced cycle times, inventory costs, and logistics costs.

This course focuses on management and improvement of supply chain processes and performance. It discovers the importance of supply chain, tradeoffs in making supply chain decisions, and how to establish effective and efficient supply chain management. Production and inventory control and supply chain coordination within industries, globalized design, logistics and outsourcing, innovations will also be discussed in this subject. It will be valuable for students who would like to pursue a career or take a position in operations or marketing in manufactures or distribution companies.

Educational Aim

  • To develop an understanding of the essential concepts and principles of supply chain;
  • To develop an awareness and appreciation of supply chain management and its importance to enterprise management and cost control;
  • To provide students with the foundation that will enhance their study in subjects related supply chain management;
  • To equip students with the basic knowledge needed for to be procurement or distribution in a business.

Assessment

  • Midterm exam (30%)
  • Final report (30%)
  • Participation (20%)
  • Discussion in class (20%)

 

Title

危機管理 Crisis Management

Credits

3

Hours

54

Course Description

Introduction

In this course, we will identify and use the entire crisis management toolkit to address challenges faced by managers when organizations face any crisis, due to either external factors outside the organization’s control or internal control or strategic management failures. We will develop a complete crisis management plan, including tools and methods to identify potential crises, implement response and mitigation strategies to limit exposure, manage crisis response teams, and create communications to address stakeholder and public relation issues.

Educational Aim

By the end of this course, students will be able to:

  • Distinguish a crisis from an emergency or a risk.
  • Explain different types and sources of crisis.
  • Evaluate the strengths and weaknesses of a crisis response.
  • Analyze an organization’s public communications regarding a crisis.
  • Apply a framework to analyze ethical approaches to crises management.
  • Create a crisis management plan using best principles and practices.

Assessment

  • Weekly reflections
  • Weekly project assignments
  • Final Project
  • Final Presentation

 

Title

就業輔導 Occupation Guidance

Credits

3

Hours

54

Course Description

Introduction

The main goal of this course is to help students preparing skills for corporate internships in their final college semester and their job obtaining activities after graduation. The skills contains resume writing exercises, autobiography writing exercises (in Chinese and in English), interview rehearsing, job search information search, and career attitude training, etc.

In order to enhance students' competitiveness in job hunting, the subject will invite industry executives to have speeches on sharing to students for their practical experience, job hunting skills, career attitudes, and social networking in workplace. Internship instructions and job matchmaking will also be arranged in the course.

Educational Aim

  • To develop essential skills for job searching;
  • To develop an awareness and appreciation of career attitude;
  • To give practical exercises in job searching to students

Assessment

  • Participation (40%)
  • Discussion in class (20%)
  • Practical exercise (40%)

 

Title

服務業品質管理 Quality Management in Service Industry

Credits

3

Hours

54

Course Description

Introduction

The characteristics of the service industry are very different from those of the manufacturing industry, and the quality management requirements are different. The main teaching content, as follows:

1. Quality management of service industry,

2. Organization and operation of service industry quality management,

3. Service Demand analysis and service design,

4. Service industry standardization and service process,

5. Establishment and operation of customer service system,

6. Online service quality system and operation;

7. Service etiquette and front-line service,

8. Service quality Measurement and control of quality,

9. Service restoration and customer complaint handling,

10. Methods and analysis related to service quality,

11. Operation and methods of quality improvement,

12. Training and practice of quality culture

Educational Aim

  • To understand the characteristics of services and the service industry.
  • To learn the methods of quality management in the service industry.

Assessment

  • Active and Meaningful Participation (30%)
  • Midterm exam (30%)
  • Final exam (40%)

 

Title

企業分析與診斷實務 Business Analysis and Diagnosis

Credits

3

Hours

54

Course Description

Introduction

Through the explanation of the systematic business management structure and the structure of the business management issues, To enable students to have a good foundation in business analysis and diagnosis; Explain in detail the procedures and methods of enterprise analysis and diagnosis, and then to strengthen the teaching effect with case-based explanations and practical exercises; to equip students with practical application ability by means of both explanation and exercise.

Educational Aim

  • To enable students to have a good foundation in business analysis and diagnosis
  • To equip students with practical application ability by means of both explanation and exercise.

Assessment

  • Active and Meaningful Participation (40%)
  • Case and Write-ups (30%)
  • Group Research Project (30%)

 

Title

網路創新創業實務

Internet Innovation & Entrepreneurship Practice

Credits

3

Hours

54

Course Description

Introduction

Technology is playing an increasingly important role in business. This course shows the new way of doing business by introducing internet innovation, mechanism and development. Moreover, it will discuss entrepreneurship, entrepreneur, and entrepreneurial skills. Through hands-on projects, students learn how to create innovative business models and design four flows, promote virtual store websites and analyze cost and benefit. Students learn how to create their own business and become winners in digital economy.

Educational Aim

  • To learn how to create innovative business models and design four flows.
  • To utilize internet technology to create a real business.
  • To understand the real meaning of entrepreneurship, entrepreneur, and entrepreneurial skills.

Assessment

  • Participation (30%)
  • Project oral presentation (35%)
  • Project final report (35%)

 

Title

顧客關係管理 Customer Relationship Management

Credits

3

Hours

54

Course Description

Introduction

This course is to understand the importance of customer relationship management (CRM) for the modern business, and create the competitiveness and benefit of enterprises via enhancing CRM. The content includes introduction to customer relationship management, customer value and consumer behavior, developing customer relationship, enhancing customer relationship, sustaining customer relationship, the strategic thinking of CRM, the business strategy of CRM.

Educational Aim

  • To familiarize students with the basic concepts of customer relationship management.
  • To expose students to a broad range of application of customer relationship management.
  • To help students have the communicational skills for maintaining customer relationships.

Assessment

  • Midterm Examination (25%)
  • Final Examination (25%)
  • Active and Meaningful Participation (30%)
  • Homework (20%)